Branding for a Korean Skincare Brand - DOHWAJI

I had the opportunity to lead the complete branding project for DOHWAJI, a contemporary Korean skincare brand dedicated to promoting natural beauty and wellness. My role encompassed a wide range of visual elements, ensuring a cohesive and engaging brand identity.

  1. Branding Development

I led the complete branding development for DOHWAJI, a Korean skincare brand dedicated to promoting natural beauty and wellness. My role encompassed a comprehensive range of visual and strategic elements, including:

  • Brand Positioning

  • Brand Story

  • Logo Design

  • Visual Identity

  • Webpage Design

  • Visual Imagery

2. Webpage Design

I created a user-friendly e-commerce website using Shopify, optimizing the layout for a seamless shopping experience. The design emphasizes product visibility and ease of navigation, featuring high-quality images and detailed product descriptions. Special attention was given to mobile responsiveness, ensuring that users have an optimal experience across all devices.

Visual Imagery and Marketing Materials

I developed a series of promotional visuals and posters that align with DOHWAJI's brand ethos. The imagery captures the essence of the products, showcasing their natural ingredients and benefits. I also crafted engaging social media graphics to enhance online presence and connect with potential customers.

Through this project, I aimed to create a strong visual narrative that resonates with the target audience and elevates DOHWAJI as a leader in the Korean skincare market.